Christian Hoffmann Diago

-Development and introduction of regional BMW M Training Program to improve dealer qualification and brand management. -Responsible for the order monitoring and analysis of BMW M and of the main competitors' retail trends. -Organization of the Auto Club Revolution online game Launch.

- Development of a regional test drive incentive program to support lead generation and conversion to sales. Responsible for deriving the methodology, target derivation, monitoring process and communication of the project for the whole incentive period from April to July. - Organization and supervision of the yearly regional marketing workshop. - Editor of the regional newsletter which is published on a quarterly basis and distributed to international BMW management. - Product management.

- Responsible for client acquisition and development of database. - Implemented a successful call center campaign to increase the number of clients exponentially in a short period of time. - Studied feasibility of international expansion to germany on behalf of the current situation in Spain.

Unternehmensgründung

Cross cultural work environment

Intercultural Management und Entrepreneurship