Diana Macovei

• Define, create and strengthen employer brand strategy and practices • Driving social media strategy and execution to promote Swarovski’s employer brand image and reputation through social media channels (LinkedIn, Facebook, Glassdoor, Indeed, etc.) and the career website: www.swarovski.com • Engaging employees in becoming brand • Ensure pro-active, timely and appropriate communication about global HR initiatives to major stakeholder audiences with the aim to maximize positive impact

Defining and implementing an HR social media strategy that positions Swarovski as an attractive employer: through strategic thinking, understanding the business, carrying out research, analysing data, best practice sharing, and planning of activities; Improving Swarovski’s reputation as an attractive employer and the resulting candidate experience: through creative problem-solving, analytics, teaching colleagues, influencing them and building a social media ambassador network

Provide customized solutions to clients, from easy-to-read infographics to summaries that highlight all the important correlations in order to see what's happening in their social media space. • Support clients in reaching their social media goals by detailed analysis, recommendations and suggestions for improvement and better performance. • Help clients design, launch and run effective campaigns on social media channels.

Gathered numerous awards on Internet Advertising (Marketing i Media, Strategie) for clients (McDonald’s, Volkswagen) • Recommended interactive solutions and created online strategies on key campaigns/clients; • Drove and implemented Social Media Strategies for key clients; • Led interactive projects across all DDB/Tribal DDB clients; • Led creative department, external suppliers, Client Service; • Managed online tenders, approaching potential clients.

Created concepts, specifications for online projects (websites, applications, banners, flash presentations) and revised as appropriate to meet clients’ requirements; Delivered and controlled assets prepared by the creative and programming teams before passing to Client; Ensured project documents were complete, current, and stored appropriately.

Department: Marketing - Communication, Online reporting analysis, recommendations, directions and strategies; Follow-up of online reporting and progression lists for European Markets; SEO - Action, follow-up and communication on recommendations decided by SEO group; Follow-up of paid-search results and action plans, on a market basis;

Department: Marketing - Communication, Gather industry research, competitive landscape information and trade intelligence for media strategy development and optimization; Develop detailed data reporting and measurement requirements and processes; Analyze detailed metrics of consumer behavior; develop insights from reports; Provide deeper target audience understanding through the development of new tools/reports

Plan and create PPC (pay-per-click) campaigns: research and decision-making regarding advertising channels (major search engines), titles and descriptions to be used, ID strategy, URLs, geo- and language targeting, bid strategy, creation process time span; Manage assigned monthly budget, by continuously collaborating with the Marketing Manager to establish bid management in PPC campaigns;

Developed online marketing plans for company's clients with SEM strategies, implementation schedules, results forecasting tailored to each client's business needs; Assigned tasks and duties for the online marketing team, monitored the development and reported the results of the online advertising plans to the clients, suggesting improvements;

Post Graduate Studies in Journalism and Multimedia

Marketing and Market Research Field