Weijia Qin

• Created product information datasheets, develop recipes, and optimize product performance & cost-effectiveness. • Technical lead of product launching project, translate market ideas into products meet consumers' needs. • Set-up and conducted pilot plant trials and scale-up in factory production. • Closely managing consumer complaints, comparing competitor performance, and extract the latest market trends via multiple channels like lab analysis, tableau, Mintel.

Screened proteins to improve the fat content of the extruded product and achieve a stable process. Project involved problem identification, experiment design, planning, experiments execution, pilot plant trial conduction, reporting and presentation. Achieved significant improvement in fat content, delivered benefits of lower cost and better product performance to the business

Food ingredient functionality; Advanced Food Chemistry; Food Structuring; Predicting Food Quality; Food Digestion; Food Components and Health; Product Perceptions and Consumer Wishes; Product and Process Design, Sensory Perception and Consumer Preference.

Food Chemistry; Food Microbiology; Food Engineering; Quality assurance and safety of food; Nutrition in practice; Food material and processing.